About

Originally from Oklahoma and shaped by Venezuelan and Puerto Rican heritage, Rey Asuaje is a New York–based stylist and visual merchandiser recognized for his refined eye and instinctive ability to build visual narratives through wardrobe. His background spans celebrity and private client styling, luxury retail, buying, and visual merchandising, giving him a nuanced understanding of craftsmanship, proportion, and brand identity. 

Rey’s work is marked by clean lines, dimensional texture, and a thoughtful approach to color that elevates both editorial and commercial imagery. His process blends precision with intuition, resulting in looks that feel intentional, aspirational, and emotionally resonant. 

Before transitioning fully into styling, Rey oversaw multimillion-dollar fashion categories, directed visual floor sets, and worked closely with merchandising teams to interpret and execute global directives for houses such as Chanel, Balmain, The Webster, Galeries Bartoux, and Zimmermann. He has collaborated with elite socialites and high-profile figures including Beyoncé, Travis Kelce, Tyler Herro, Future, Lala Rouge, Black Coffee, Rosalía, Maluma, J Balvin, Shakira, Robbie Williams, and John Summit. 

This foundation informs his ability to craft cohesive narratives, move fluidly across aesthetics, and deliver polished results under any creative direction.